Consideration Sets and Competitive Marketing
نویسندگان
چکیده
منابع مشابه
Consideration Sets and Competitive Marketing
We study a market model in which competing firms use costly marketing devices to influence the set of alternatives which consumers perceive as relevant. Consumers in our model are boundedly rational in the sense that they have an imperfect perception of what is relevant to their decision problem. They apply well-defined preferences to a “consideration set”, which is a function of the marketing ...
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ژورنال
عنوان ژورنال: The Review of Economic Studies
سال: 2011
ISSN: 0034-6527,1467-937X
DOI: 10.1093/restud/rdq016